Data protection
General information
In any case we take your privacy very seriously. Your personal data (for example salutation, name, address, e-mail address, telephone number) will only be processed by us in accordance with the provisions of the German data protection law and the data protection law of the European Union (EU). This privacy policy only applies to our website. If you are forwarded to other pages via links on our pages, please inform yourself there about the respective handling of your data.
Contact
1. Processing purpose
We process your personal data, which you provide us by e-mail, contact form etc., in order to answer and fulfill your requests. You are not obliged to provide us with your personal data. However, we will not be able to reply to you by e-mail without your e-mail address.
2. Legal basis
a) If you have given us an explicit consent to the processing of your data, Art. 6 Para. 1a) GDPR is the legal basis for this processing.
b) If we process your data for the implementation of pre-contractual measures, Art. 6 Para. 1b) GDPR is the legal basis.
c) In all other cases (especially when using a contact form), Art. 6 Para 1f) GDPR is the legal basis.
RIGHT OF OBJECTION: You have the right to object to the processing of your personal data based on Art. 6 Para. 1 f) GDPR and not for direct mailing due to reasons arising from your particular situation at any time.
In case of direct mail, however, you can object to the processing at any time without stating reasons.
3. Legitimate interest
Our legitimate interest in processing is to communicate with you quickly and to respond to your requests cost-effectively. If you provide us with your address, we reserve the right to use it for postal direct mail. You can protect your interest in data protection by sparingly forwarding data (for example using a pseudonym).
4. Recipient categories
Hosting provider, shipping service provider for direct mail.
5. Storage period
Your data will be deleted if it can be inferred from the circumstances that your request or the relevant facts have been finally clarified.
If, however, a contract is concluded, the data required under commercial and tax law will be retained by us for the statutory periods, i.e. regularly ten years (see § 257 HGB, § 147 AO).
6. Right of withdrawal
In the case of processing, you have the right to revoke your consent at any time on the basis of your consent.
Privacy Policy for the use of Facebook plugins (Like-Button)
Our website uses so-called social plugins ("plugins") of the social network Facebook operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plug-in of Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins
If you visit a page of our website that contains such a plugin, your browser connects directly to the servers of Facebook. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are currently not logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the United States and stored there.
If you are logged in to Facebook, Facebook can immediately assign the visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking on the "Like" button or leave a comment, this information is also transmitted directly to a Facebook server and stored there. The information will also be posted on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for the protection of your privacy can be found in the privacy policy of Facebook: http://www.facebook.com/policy.php
If you do not want Facebook to directly link the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can even completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with the "Facebook Blocker" http://webgraph.com/resources/facebookblocker/.
Privacy Policy for the use of Twitter plugins (e.g. Twitter button)
Our website uses so-called social plugins ("plugins") of the micro blogging service Twitter operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plugins are marked with a Twitter logo, for example in the form of a blue "Twitter bird". An overview of the Twitter plugins and their appearance can be found here: https://twitter.com/about/resources/buttons. If you visit a page of our website that contains such a plugin, your browser connects directly to the servers of Twitter. The content of the plugin is transmitted by Twitter directly to your browser and integrated into the page. Through this integration, Twitter receives the information that your browser has accessed the corresponding page of our website, even if you do not have a profile on Twitter or are currently not logged in to Twitter. This information (including your IP address) is transmitted from your browser directly to a Twitter server in the United States and stored there.
If you are logged in to Twitter, Twitter can immediately assign the visit to our website to your Twitter account. If you interact with the plugins, for example by clicking on the "Tweet" button, the corresponding information is also transmitted directly to a server of Twitter and stored there. The information will also be posted on your Twitter account and displayed there to your contacts. The purpose and scope of data collection and the further processing and use of the data by Twitter as well as your rights in this regard and setting options for the protection of your privacy, can be found in the privacy policy of Twitter: https://twitter.com/privacy. If you do not want Twitter to directly link the data collected via our website to your Twitter account, you must log out of Twitter before visiting our website. You can even completely prevent the loading of Twitter plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).
Privacy Policy for the use of Instagram social plugins
Our website uses so-called social plugins ("plugins") of Instagram operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, for example in the form of an "Instagram camera". An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. If you visit a page of our website that contains such a plugin, your browser connects directly to servers of Instagram. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are currently not logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the United States and stored there.
If you are logged in to Instagram, Instagram can immediately assign the visit to our website to your Instagram account. If you interact with the plugins, for example by clicking on the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information will also be posted on your Instagram account and displayed there to your contacts. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights in this regard and setting options for the protection of your privacy, can be found in the privacy policy of Instagram: https://help.instagram.com/155833707900388/
If you do not want Instagram to directly link the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can even completely prevent the loading of Instagram plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).
Responsible for data processing:
Georg Stoppel
ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.
Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.
ADDITIVE+ MARKETING AUTOMATION - Direct Marketing
In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.
Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.
You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.
ADDITIVE+ VOUCHERS
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.
The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.
ADDITIVE+ NEWSLETTER
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.